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SCHEDULING A SUCCESS Week Three
- A case study 11 cinemas
20th Century Fox’s With a Song In Ascot Vale Waratah
My Heart, confirmed Susan Hayward Ascot Vale Ascot
as the new first lady at that studio. A Brighton Centre
biopic about singer Jane Froman’s Coburg Grand
gutsy battle to overcome crippling Elsternwick Renown
injuries sustained in a plane crash, it Essendon Plaza*
ran for eight weeks at the Regent [Usually Circle and then Plaza]
Collins Street before moving into the Gardiner Regent
suburbs on 25 September 1952. Kew Rialto
Thornbury Regent
Newmarket Newmarket*
Northcote Northcote
Av. Distance 8 km
Essendon’s Plaza and Circle sometimes
swapped on the same night.
Week Four
9 cinemas
Balwyn Time
Bentleigh Bentleigh
Camberwell Broadway
Essendon Circle*
Susan Hayward with Jane Froman at an [Usually week 3]
award night for the singer. Footscray Trocadero
Glenferrie Palace
Some notes about the release
Glenhuntly Glenhuntly*
patterns: Hoyts programmed some
Hampton Southern
theatres for Robert McLeish and other
Preston Circle
companies. These ‘independents’ are
Av. Distance 10 km
shown in italics.
An asterisk beside a theatre denotes Week Five
that the film screened for three nights, 8 cinemas
rather than one week. Brunswick East Lygon*
Where the release outlet is in an Canterbury Maling
atypical week, this is noted. Carnegie Carnegie
Fairfield Fairfield*
Week One
Hartwell Regal
Two cinemas
Ivanhoe Ivanhoe
St Kilda Victory Malvern Victory
South Yarra Regent North Fitzroy Palace*
Av. distance from GPO: 5 km. Av. Distance 9 km Susan Hayward as Jane Froman,
With A Song In My Heart (1952).
Week Two Fairfield switches with Ivanhoe
10 cinemas Week Six Week Eight
Albert Park Park* 5 cinemas 2 cinemas
Brunswick Padua Nth. Melbourne Loco Elwood Broadway
[Usually week three with Coburg Grand]. Oakleigh Paramount Nth. Richmond Victoria
Collingwood Austral* [Later slips to week 6] Av. Distance 5 km
Fitzroy Regent Richmond Globe
North Fitzroy Merri Williamstown Shore The pattern shows that Hoyts had
Malvern New Malvern Yarraville St George squeezed the best out of a film by week
Caulfield Crystal Palace Av. Distance 8 km. five, at which time independent
Port Melbourne Eclipse* theatres, including some close to the
Week Seven city, were able to pick it up.
Richmond Cinema*
2 cinemas Shore Williamstown is an anomaly;
Windsor New Windsor
Brunswick Alhambra* (Mon.-Wed.) relatively close to the city, yet always in
Av. Distance 5 km.
Clifton Hill Clifton week six. Former manager Gordon
Av. Distance 6 km Onans has no explanation for this.
At the Alhambra the policy was two B's at Notice that the Barkly Footscray,
the weekend and an ex-Padua show mid- Empress Prahran and Memorial
week. St.Kilda did not participate in this
particular release.

26 2006 CINEMARECORD