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This speaker hardly matches the    “Who are you? Do you know who I    There is both irony and much that is
                claims for sound reproduction in the  am?” No answer. Turns to the other  unique about the Plaza story. It wasn’t
                opening night advertorial - ‘Western  man pointing, “Does this man speak  variety acts on a cinema stage that
                Electric Wide-Range, the perfect   English?” “Yes”. “Does he understand  made this theatre special, because a
                reproducing unit, identical to that in the  me?” “Yes, he will be able to  slice of live entertainment was often
                new Metro and Capitol theatres in  understand you.” Health launched a  included in cinema programs at least
                Melbourne.’ No bass boxes or       prosecution, mainly on the grounds of  until 1930.
                crossover networks were used.      the unattended projectors.            The difference was that the Plaza
                   When audience numbers warranted                                    made a complete switch to variety and
                a better-than-average-presentation,                                   entered the field after all others had left
                Clyde would walk back stage and close                                 it. In doing so, and with impeccable
                the show by drawing the curtains by                                   timing as it turned out, the Plaza was
                hand. The Plaza did screen The High                                   to do as much or more for the evening
                and the Mighty in CinemaScope. The                                    enjoyment of a huge slice of
                standard lens was used as backing lens,                               Melbournians as any cinema.
                with the anamorphic lens, probably a
                Hilux, swung over in the front position.                              ‘Tis not for mortals to command
                                                                                      success, But we’ll do more - Deserve
                   Fred Page recalls a stadium-style
                                                                                      it. - The Plaza Promise.
                interior in powder blue and beige, the
                seats upholstered in a port wine colour.                              Northcote Leader 3 January 1935
                The very small stage had a picture-
                                                                                      *Gordon Evans, Cameron Hall, Gerry
                frame proscenium with a nice touch:                                   Kennedy, Ross King, Jo Maxion, Brian
                the top was slightly convex, so that the                              Miller, John Payne, Ian Smith, Frank Van
                curtain travelled towards the audience                                Straten, Eric White, Jim White and Peter
                as it closed. He remembers large ‘green                               Wolfenden.
                tiles’ covering the end wall between the
                                                                                      Acknowledgments
                proscenium and side walls.
                                                                                      The authors are indebted to Mr Richard
                   As well as Kerston’s soothing voice,                               Mulvaney for his perceptive comments
                Ron Northrop remembers the walk from                                  about the variety years at the Plaza, written
                                                      One year later Mr Menck informed
                the foyer down a ramp to a narrow                                     for a program broadcast by Golden Days
                                                   Health that the property has been sold.
                passage through to the auditorium. In                                 Radio. We thank our colleagues Frank Van
                                                   The date of the last screening is not  Straten and Ross King for background on
                the passage, doors on either side opened
                                                   known because the new lessee did not  AR Harwood.
                on to staff or storage rooms. The Health
                                                   use newspaper advertising. The theatre
                file labelled this passage as a vomitory.                             References
                                                   became a bowling alley - Plaza Lanes ?
                Ron says that the curtain colour was                                  1 Yul Brynner, The King and I
                                                   which only operated for a few years.
                dusty-orange tonings.                                                 2 Val Jellay: Stagestruck Spectrum
                                                   Thereafter a number of businesses    Publications 1994
                   The final screening under Mr    shared the building. They included a  3 The Sun 23 Nov. 1942
                Menck’s direct control began on 5  discount store and a gymnasium. In  4 Health File. Public Records Office.
                February 1959. In April 1960 the   1986 the building became Elysee      7882P1, Unit 930, File No. 7946
                theatre re-opened showing Italian films.  Receptions. It was sold in 2008 for  5 Northcote Leader, 3 Jan. 1935
                When a Health Department inspector  conversion to apartments.         6 The Herald, 26 Dec. 1934
                paid a visit in June he was shocked by                                7 The Age, 5 Sept. 1939
                                                      Reading between the lines, it seems
                the apparent ignorance of, and                                        8 Northcote Leader 1 April 1943
                                                   likely that managing the Plaza was
                disregard for the Health regulations.                                 9 Richard Mulvaney: Extracts from  radio
                                                   mostly hard slog, but there is another  transcript.
                One exit was blocked by an iron bed
                                                   possibility. Ludbrook Owen Menck was  10 Toni Lamond: First Half Waiting in the
                frame wedged externally against it. The
                                                   clearly a man of means and perhaps he  Wings, Pan Books 1990
                dress circle had almost no aisle lights
                                                   thrived on conflict. We prefer to think  11 Bob Horsfall, personal communication.
                and the assistant projectionist had left
                                                   that the Plaza was his personal    12 Northcote Leader 30 Sept. 1953
                his post in the bio-box to sit with a girl.
                                                   fiefdom, almost a hobby, to run as he  Additional Photos & Artwork Material
                   Returning to the foyer, the inspector  liked.                      from the Kevin Adams Collection
                grilled the manager and his assistant.
                The exchange of words as reported
                verbatim in the Health file (condensed
                here) was comical for the display of
                incomprehension, by all parties, of the
                new realities of the cinema business:




                18  2010 CINEMARECORD
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