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W.P. Kirkwood from New Zealand,
          who held the Australasian rights,
          demonstrated De Forest Phonofilms at
          the Piccadilly theatre, Sydney in 1925.
          A sound film company was floated in
          1925 - De Forest Phonofilms
          (Australia) Ltd. - and small scale
          production eventually got underway at
                              (9/p22)
          Rushcutters Bay Sydney.
            In 1927 the Majestic Flinders Street
          became the Melbourne outlet for
          newsreels from DeForest Phonofilms.
            Western Electric of the U.S.A.
          released a comprehensive operators
          manual for their new sound projection
          equipment on 1 December 1928. This
          was capable of reproducing
          synchronised sound-on-disc (Vitaphone)
          and sound-on-film (Movietone),
          although dual purpose projectors were
          not always supplied.
            The invention of the electronic
          amplifier enabled very high quality  Western Electric explains the features of their projection and sound system 1928
          sound to be recorded on gramophone
                                            were soon producing sound projectors  W. E. went to some length to
          discs and reproduced from them. The
                                            or ‘add-on’ sound reproducing heads.  explain the use of the sound fader and
          Vitaphone system used sixteen-inch
                                            These were eagerly sought by smaller  the fact that at the end of each record or
          diameter (400mm) recordings, one for
                                            exhibitors.                        film, the music must overlap with the
          each reel of film, but unlike the earlier
                                               In their manual, W.E. stated that:  start of the next, so that with proper
          mechanical systems, the latest sound-
                                            The main purpose of this equipment is  operation the audience is unaware of
          on-disc equipment was located in the
                                            to reproduce speech, music or      any change being made.
          projection room. Only the loud
                                            incidental sounds in connection with  The importance of operating the
          speakers, driven by electrical signals
                                            moving pictures in a manner so     projection equipment at the correct
          from the amplifier, were located behind
                                            realistic that the effect is practically  constant speed was emphasised:
          the screen.
                                            equivalent to having the speakers,    In ordinary moving picture
            The disc replay equipment was
                                            artists or occurrences actually present,  projection, the film is usually shown at
          mechanically linked to the picture
                                            every sound being heard at the same  a faster speed than it was taken.
          projector head and physically locked in
                                            moment that the action accompanying  However, this cannot be done with
          synchronism - well in theory it was                  (10/p3)
                                            it is seen on the screen.          synchronised film or a sound film, as
          locked in. It was still possible to start
                                               The introduction of talkies was a  the pitch would be changed and this
          the film or disc in the wrong place and
                                            quantum leap for cinema owners and  would cause the voice or music to be
          a heavy-footed projectionist was often
                                            their employees. One example of W.  distorted and spoiled. All synchronous
          to blame for loss of sync!  If a section
                                            E.’s forward-thinking was the way they  subjects have therefore to be shown at
          of film was damaged, it had to be
                                            designed their equipment in modular  exactly the same speed they were made,
          replaced with a blank piece of exactly
                                            form for easy servicing.           which is 90 feet per minute.
          the same length; otherwise, the
          remainder of the reel would be out of  These were heady pioneering days.  No more early nights for the local
          sync. In outback venues there were  Technicians were trained to nurse the  projectionist - racing to the end of the
          often reports of more black screen than  equipment along and projectionists  film was no longer possible!(10/p8)
          image, the result of screening well-used  were discouraged, indeed warned not to
          and damaged films!                tamper with many aspects of the
                                            equipment such as altering the battery-
            Nevertheless, the advent of Western
                                            charging rate which had been
          Electric equipment is generally
                                            accurately set by W. E. engineers.
          considered to be the start of the large-
                                               The change-over from one projector
          scale exhibition of sound films - if for
                                            to another must have been another
          no other reason than W.E. clout forced
                                            challenge for a projectionist trained in
          some industry standardisation and
                                            the silent era. Initially, change-overs
          product flow.
                                            were about ten minutes apart, making a
            W. E. equipment was very
                                            swap from one machine to the other
          expensive and controlled under strict                                With amplified sound every surface can be
                                            without noticeable disruptions to the
          contracts. Consequently many                                         a source of echo
                                            flow of the ‘photo-play’.
          manufacturers in Australia and New
          Zealand and other parts of the world,
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