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In Cinema Lobby's, street corners and
           billboards across the nation,
      colourful posters have always been used
        to entice the public to patronize the
          local picture-show. The humble
          movie-poster has now become a
           highly-prized collectable and
        KEVIN BRANDUM, writes his own
        “Confessions of a Poster Collector”

             There was also a damaged poster,   But what is our number one poster
          “The Sword Of Valor”, a 1924 film  - our favourite poster? That honour
          with Snowy Baker, the legendary    belongs to “The Ol’ Swimming
          Australian strongman, stuntman and  Hole”, a daybill from the 1940’s. It’s
          sportsman extraordinaire. Any poster,  not particularly valuable, but it’s a
          damaged or not, with Snowy Baker in  wonderfully drawn poster. Just
          it, was a real find!  Anyhow, we   looking at it evokes childhood
          bought the lot, just beating another  memories – memories, perhaps now
          collector. Talk about luck!        fading, but suddenly fresh and green
             For some years we had restricted  again – a magical quality! I think we
          ourselves to collecting pre-1960   paid $20 for that exquisite poster at
          posters. However, that changed the day  auction in the St.Kilda Town Hall,
          I found a discarded roll of posters in a  surely a bargain.  (“The Ol’
          dumpster at the rear of a City cinema  Swimming Hole” was produced by
          complex. The posters, about 30 in all,  Monogram Studios, once known as
          were of then recent movies, and from  Miracle Studios. Their motto was “If
          then on we expanded our poster     it’s a good picture, it’s a Miracle!)  One such event happened on the
          collecting to the modern era. (Our    But even poster collecting can  opening night of “Gone With The
          latest poster, bought from the local  have its disappointing side. Sometimes  Wind”, in the newly restored
          theatre, was “Harry Potter And The  in the quest for hard to get items,  Melbourne Regent. A big press
          Philosophers Stone.”)              deals would be struck, and kept to, on  conference was being held for Evelyn
             What are our special posters? We  the shake of a hand. The poster  Keyes, a living link with that famous
          tend to go out of our way for what we,  collectors formed not a large circle,  film, and the champagne was flowing
          ourselves, call “fine lines”. They are  and generally knew each other quite  freely. Miss Keyes accepted a glass of
          Paramount daybills where the artwork  well.  Suffice to say, a gentleman who  champagne, and ever the lady, sipped
          is characterized by the actors being  “misplaced the trust of his fellow  delicately, then placed the glass on a
          readily recognizable by the fine   collectors” has long departed the  nearby table. Everyone moved on and
          outline of face and form, the colours  industry. Disappointing, yes,  an usher arrived to shift the table. As I
          in the poster subdued and true. We  devastating, no! Poster collectors are a  was nearest to the table, only a metre
          have well over 60 of these “fine lines”  hardy lot, and business soon got back  away, he must have thought the glass
          and nowadays they are hard to find.  to normal. (Our personal loss    was mine. I accepted the glass rather
          Paramount produced them between    amounted to $500.  Others lost more!)  self-consciously, and today it forms
          1920 and 1960, or thereabouts, by the  Though we are poster collectors,  my tenuous link with Evelyn Keyes
          Richardson Studios.                now and again, an item other than a  and that famous film.
             During the Second World War,    poster will come to hand, as it were.  I like to think Rhett Butler would
          with the saving of paper being perhaps                                have approved!
          the object, Paramount and other                                          The collecting of posters and other
          studios produced mini-daybills such as                                memorabilia has given Dean and
          “For Whom The Bell Tolls”, “Meet                                      myself many years of enjoyment.
          me in St. Louis”, “Double                                             The tracking down of special items,
          Indemnity” and others. War years or                                   sometimes fun, sometimes farce.
          not, the artwork of the Paramount                                     However, nowadays we tend to use the
          mini-daybills remained distinctive and                                Internet. (A recent purchase off the
          of high quality. The “fine line” long                                 Internet was the printing block for the
          daybills, standard daybills, and mini-                                poster, “The Lady Killers”, with Alec
          daybills of Paramount, are truly fine                                 Guinness.) It’s so much easier! It’s
          examples of cinema poster art. The                                    certainly easier than our last search for
          artwork in the daybill of the                                         old discarded posters and memorabilia
          Paramount 1942 film, “Reap The Wild                                   in the darkened semi-demolished
          Wind”, starring Ray Milland is an                                     Clifton Hill Theatre. But having said
          excellent example. So, too, is the                                    that, I’m still prepared to travel “a
          artwork in the mini-daybill of the                                    country mile or two” for a Paramount
          Paramount film, “Dixie”, starring                                     “fine line”, or a glimpse of that elusive,
          Bing Crosby – both great “fine lines”.                                mythical “Maltese Falcon”.   ★

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