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CINEMARECORD

Val Morgan Cinema Advertising

Vat Morgan Cinema Advertising started as a small one-man US company is known as Val Morgan Cinema Advertising, Inc.
operation in 1894 in Melbourne, Victoria. Opened by Val They represent over 1500 theatre screens throughout the North
Morgan, the company initially specialised in selling advertising in Eastern United States in: New York, North Eastern Pennsylvania,
the Melbourne Police Gazette and diversified into selling Massachusetts, iMaine, New Hampshire, Rhode Island,
advertising on the hoardings around the South Melbourne football Connecticut, Maryland and Vermont.
ground.
In Chile, Val Morgan FilmSuez represents more than 50 screens
The Motion Picture Industry commenced in 1896 and moved to for Hoyts and Showcase cinemas. Val Morgan FilmSuez is the
Australia shortly after. Vat Morgan saw an opportunity in the fusion of two companies, the Australian Val Morgan and
medium to sell advertising and hence Val Morgan Cinema FilmSuez, which has more than 30 years experience in South
Advertising was born. America in particu~ar Argentina and Uruguary.
In 1971 it bought Whitford Theatre Ads in NSW, which gave it a Further afield, Val Morgan Cinema Advertising has secured an
substantial NSW & QLD circuit. In 1973 it acqui red agreement with MAF Greater Union LLC to service its new
Chas.E.Blanks which strengthened Val Morgan's Queensland multiplex developments in the Gulf States, commencing with the
circuit and gave it a SA circuit and in 1979 it took control of Cyril United Arab Emirates. Val Morgan has entered into a joint
Cornish Cinema Advertising in WA. venture with Motivate Publishing to operate in the region, duough
a company called Motivate Val Morgan Cinema Advertising
A private company for the first 96 years of its existence, Val LLC.
Morgan's national operation was purchased by the Hoyts
Corporation in 1986. It then went on to form part of the Hoyts In the next twelve months Val Morgan will be opening offices in
Entertainment Group, which subsequently became Television & the United Kingdom and Argentina, while continuing to look for
Media Services Limited, a publicly listed company on the other opportunities to further their global expansion.
Australian Stock Exchange.
In 1998 Val Morgan was appointed an official provider to the
Television & Media services consists of Val Morgan Cinema Sydney 2000 Olympic Games. This partnership offers Val
Advertising, which forms the Advertising Division of the Morgan many opportunities both in Australia and in other
company, and Global Television who have television studios in markets as the business grows internationally. It will also give the
Sydney and Melbourne and the Video Lab Post Production unit in organisers of the Sydney 2000 Olympic Games vital access to
Sydney, which form the Television Division. cinema going audiences worldwide.
In 1990 Val Morgan opened its first offshore operation in New Val Morgan Cinema Advertising is the Official Representative of
Zealand. Val Morgan is the leading screen advertising company the Cannes International Advertising Festival in Australia, New
in New Zealand, representing approximately 55% of cinema Zealand and the United Arab Emirates. Each year they run a
screens there. In 1996 its international activities increased with Young Creatives competition. open to young creative teams under
the purchase of 49% of US Screen Contractor, Screen Scene at 30 years of age. The team selected as the winner of the Val
the Movies. Val Morgan now owns 75% of Screen Scene and the Morgan competition go on to represent their country in the
Cannes Young Creatives Competition.

Val Morgan Cinema Advertising is also
represented within SAW A, the world
trade association of screen advertising
contractors, by their Chief Executive,
Terry Savage, who serves as SAW A's
President. SAW A has 43 member
companies representing 25 different
countries. The trade association
provides a forum for members to
exchange ideas and information
relevant to the screen advertising
business worldwide.
You can visit the Val Morgan website at
http://www. vatmorgan.com.au.

From 'Val Morgan Company History'
forwarded by Val Morgan Cinema
Advertising 13th May 1999.

Slide: Stan Gunn Collection.

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