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Many  well-known  artists  performed  at  the
              Regent, along with the famous. In July 1934,
              Jean Batten appeared on stage and gave a 20-
              minute talk on her flight from England.  The
              film  that  followed  was  most  appropriately
              titled Above The Clouds.

              For extra-long programs, management made
              arrangements with the Tramways for the last
              trams  to  wait  outside  the  theatre  until  the
              show  had  finished.    Trams  were  also  used
              for advertising films showing at the Regent.
              Each  week  a  member  of  staff  went  to  the
              tram depot to paste on the tram billboards a                            Staff promoting Paramount week in 1934.
              poster for the current program.

              Paramount  Pictures  Week  ran  from   Flush  with  money  from  his  deal  with  J.   In November 1948 the Ernemann II projectors
              September 1 to 8 in 1934, kicking off with   Arthur Rank in England, R. J. Kerridge buys   and  the  recently  installed  high  intensity
              Alice  in  Wonderland  and  then  featured  a   the  J.C.  Williamson  Picture  Corporation   Peerless  arcs  were  replaced  with  Kalee-12
              different film each day.           taking ownership in September l946.  machines  with  G3-•Duosonic  sound  heads
                                                                                    and  amplifiers  along  with  Vulcan  arcs.  A
              The  1930s  also  saw  an  excursion  train  to   Paul Kallenberg’s comments are not recorded   special  slide  projector  was  constructed  for
              Wellington  most  weekends.  This  train  left   when told that from April 23, 1948 the policy   use with the new plant. A novel experiment
              Wanganui  at  2am  and  the  Regent  used  to   for  Kerridge-Odeon  in  Wanganui  would   was  carried  out  at  the  theatre  where  the
              run a special session from 11pm to 1am on   change  with  the  Regent  taking  over  the   projection  port  glasses  were  removed  so
              Friday for the benefit of excursionists.  Majestic releases and vice versa. Majestic   that  the  light  beam  had  an  unobstructed
                                                 manager Tom Damerell could see no point   path to the screen.
              At  the  end  of  1942  Mr  K.  Murray  left  as   to the change. This was no doubt due to the
              projectionist, a Mr H. Tapson took over and   recent  purchase  and  film  hire  agreements   Both  manager  Paul  Kallenberg  and
              was  replaced  by  Eldon  Burkett  who  left   in  the  new  contracts  with  recently  signed    projectionist  T.S.  Bristol  said  it  vastly
              after 15 months. During that time new high   with distributors.       improved  screen  definition.  To  counteract
              intensity arcs were installed.                                        the machine noise which percolated into the
                                                                                    auditorium without the glasses, cones were
              At  this  time,  the  theatre  was  playing  a                        built from the lens to the port openings.
              mixture  of  major  and  minor  first-release
              films and second-string re-runs. These were                           October 30, 1950 saw Amalgamated Theatres
              sometimes  a  double-feature,  sometimes  a                           open their new £100,000, 1028 seat Embassy
              single;  manager  Paul  Kallenberg  was  not                          Theatre. For the Regent it was business as
              generally  impressed  with  the  quality  of                          usual, while the Majestic was still basking
              product.  For instance best of the bunch was                          in its newly designed foyer, Nibble Nook and
              Pink  String  and  Ceiling  Wax  in  November                         Coffee  Bar  -  which  were  completed  some
              1946,  but  the  following  month  it  was  The          Foyer 1945.  twelve months earlier.
              Conspirators with Return of the Demobbed.
                                                                                    CinemaScope  came  around  1956  and  on
                                                                                    August  17  the  Regent  screened  Warner
                                                                                    Bros Tiger in the Sky. In the middle of 1958
                                                                                    projectionist  Derek  Ireland  was  pleased
                                                                                    to  see  a  new  set  of  Kalee-19s  projectors
                                                                                    with  President  Arcs  installed  replacing
                                                                                    the old Kalee-12s.

                                                                                    As  the  1960s  dawned,  the  river  city  had
                                                                                    increased its population to 34,694 and was
                                                                                    serviced  by  three  theatres  and  residents
                                                                                    were  spoilt  in  their  choice  of  cinemas  and
                                                                                    films.    However  changing  lifestyles  and
                                                                                    the  beginning  of  television  saw  an  overall
                                                                                    decline in attendances. The Regent cancelled
                                                                                    its  morning  and  afternoon  sessions  except
                                                                                    on  Friday,  Saturday  and  school  holidays.
                                                                                    No longer was there any need to 'book your
                                                                                    seat’.  Jack  Valentine  had  replaced  Derek
               Proscenium 1945.
                                                                                    Ireland as projectionist.







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