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MGM’s The Bushranger starring Tim
                                            McCoy and Dunedin’s Dale Austen (winner
                                            of the 1927 Miss New Zealand Contest)
                                            played from April 12 to 18, 1928 - double-
                                            billed with The Wizard.
                                               After the final screening of The Wagon
                                            Show with Ken Maynard and Synthetic Sin
                                            with Colleen Moore the theatre closed on
                                            Saturday 17th of May 1930 for the
                                            installation of sound equipment and a new
                                            projection plant.
                                               A new pair of Ernemann II projectors,
                                            (type E) with low intensity arcs were installed
                                            along with the latest sound equipment and on
                                            May 23, 1930 the theatre re-opened with the
                                            Fox feature The Sky Hawk.
                                               Screening with Innocents In Paris,
                                                                                                      Ernemann.
                                            Maurice Chevalier’s latest film from 17
                                            June, was the special Fox Movietone
                                            featurette The Arrival Of Miss Amy Johnson  On March 15, 1935 George Johnston
                                            In Sydney. The tag-line was “Miss Johnson  changed the theatre’s name from Britannia
                                            talks to you”!                     to Roxy (after the famous 3000-seat palatial
                                               At this time Johnston entered into an  New York Theatre) and leased it to
                                            arrangement with Kemball Theatres Ltd for  Amalgamated Theatres for five years. This
                                            film supply. He would pay them a set  gave Amalgamated a third house in
                                            percentage and they would look after the  Wellington (State 1933, Plaza 1934, they
                                            film supply using their booking power to get  had yet to take-over the Kings and Shortts
                                            top films at the best possible rates and terms.  – later Tudor/Lido).
                                               The Britannia catered to everyone,  Opening films at the re-named Roxy
                                            especially shift workers and shoppers – it  were My Song for You and 365 Nights in
                                            was the only theatre in Wellington to have  Hollywood. After Amalgamated’s lease
                                            an illuminated clock mounted on the left  expired, Johnston took back control.
                                            hand side of the stage for the benefit of
                                            patrons. It was also the first theatre in later
                                            years to run “G” Certificate films during the
                                            day and “Restricted” ones at night.
                                               Front-of-house alterations took place
                                            around this time, the large foyer full of
                                            displays for coming attractions that opened
                                            on to the street disappeared and the area
                                            was enclosed with glass doors.
                                               There was indeed “silence” on
                                            November 22, 1934 when the Australian
                                            film The Silence of Dean Maitland ended its
                                            successful season.

























                                                                                                      Roxy 1946.


          26  2011 CINEMARECORD
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