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Unlike its reception in the US, the
film was praised for the way it dealt
with its subject content and was highly
recommended as being made
compulsory viewing for all young men,
both civilian and serving. Could this
view have been influenced by the
visiting American forces being
“oversexed and over here.”?
The film was exhibited in Adelaide
at the York Theatre for a one week run
on the 14th October, 1942 and had been
released in Melbourne a few days
earlier on the 9th October where it ran
at the King’s (for better pictures)
Theatre until 5th November.
The supporting feature in
Melbourne was “The Ghost Goes
West” while at the York Adelaide, an
Adults Only support, “The Get-Away”.
Ross Tonkin of the York reported a
very satisfactory run with the one week
season.
No – you cannot buy a copy. We
believe the paper sold out within a few
hours.
It is an advertisement which, no
matter in which quarter lies the blame,
must unhappily bring the whole
industry into the contempt of decent
men and women.”
Further in the Australasian
Exhibitor report:- “Realistically, even if
inexplicably, or accidentally, the man
justifies the heading “exposed” and in
such manner as to send hundreds
scurrying-off to buy copies of the
paper.”
The Adelaide correspondent wired
the following:- “Sin block locally made
from illustration front page of
The newspaper display American press sheet. Tonkin, Fewster,
advertisements printing blocks utilized Clyde Waterman and newspaper all
in Sydney and Melbourne were failed notice salient point, stop advert,
presumably those supplied by United altered next issue.
Artists accessories. We may never know if or not the
The Adelaide advert however, lithographic block maker took some
caused quite a storm as reported in The license with the original press sheet
Australasian Exhibitor of the 22nd artwork. With only a weeks run of film
October, 1942, under the heading:- in Adelaide, clearly the main
beneficiary of the advertisement was Acknowledgments:
“Sad Reflection On Industry” There Sources:- Display Advert Adelaide
the Adelaide Saturday Mail newspaper.
appeared in the “Adelaide Saturday Saturday Mail 14/10/1942
How times have changed:- The
Mail” last week a most shocking Australasian Exhibitor 22/10/1942
now era of budgie smugglers!!!
advertisement. Melbourne Herald 8/10/1942
And so the debate continues……. Melbourne Truth 10/10/1942
The unfortunate part about it was
Internet Movie Database
that the advertisement was one for a
And with thanks to Colin Flint.
motion picture – “No Greater Sin.”

CINEMARECORD 2010 35