Page 19 - CinemaRecord Edition 3-2003 #41
P. 19

Brighton Bay




                           Cinemas



                            Evolution of a Pioneer
                                    By Brian Miller
                                                                                                          1920’s
                                              n December 2009 Palace Cinemas
                                            Iopened the refurbished Cinema 2 of
                                            their Brighton Bay Cinema Complex.
                                            With new carpets and luxury seating,
                                            this is another step forward for a
                                            building that has served the bayside
                                            Melbourne suburb for an amazing
                                            eighty-eight years.
                                               Opened in 1922 as the Brighton
                                            Theatre with over 1200 seats, it was                          1930’s
                                            partially updated in the early thirties
                                            with the coming of sound. It
                                            eventually became part of the Hoyts
                                            suburban circuit in 1932. Renamed
                                            Hoyts Centre, it was completely
                                            modernized in 1941 to compete with
                                            the then, all-new, Dendy Cinema in
                                            nearby Middle Brighton.
                                               Television took its toll and the
                                            Centre closed in 1959 along with                               1941
                                            many others, but Hoyts retained the
                                            building. The front shop, stalls and
                                            circle foyers were let to several
                                            tenants. The stalls part of the
                                            auditorium became a warehouse to sell
                                            surplus theatrical equipment and
                                            fittings. In 1978 Hoyts sold the
                                            building to a developer along with the
                                            Broadway, Camberwell (one year
                                            lease-back) and Hoyts Bentleigh (six
                                                                                                           2001
                                            years lease-back).
                                               The new owner of the Centre        In 1990 the property was purchased
                                            converted it into two smaller cinemas  by local businessman, Ralph Taranto
                                            upstairs with an entrance and shops at  and from 1993 Palace Cinemas have
                                            street level. During conversion, the  held the lease on the theatres. In recent
                                                               Art-Deco décor  years Cinema 3 and 4 were added by
                                                               was completely  replacing a first-floor dance studio
                                                               gutted and at   situated over adjoining shops on the
                                                               one stage       east side of the original building.  This
                                                               revealed the    involved heightening the walls of the
                                                               original silent  former dance studio and extending the
                                                               screen,         façade of the theatre across to intergrate
                                                               plastered onto  the two  buildings as one. When lit at
                                                               the bricks of   night the effect is quite imposing.
                                                               the back wall.     The Brighton Bay, Melbourne
                                                               It re-opened as  Regent and the Yarraville Sun are
                                                               the Brighton    amongst the few cinemas to re-open
                                                               Bay Twin in     after years of neglect. Eighty-eight
                                                               1981 as an art-  years down the track it’s wonderful to
                                                               house outlet.   see Brighton Bay still growing and
                                                                               glowing - may the bright lights continue
          Photographs from the Kevin Adams Collection                          to twinkle for many more years! ★


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