Clockwise from top: Victoria to Strand to Mayfair (The Herald 1 Dec.1933) was the progression. Blink and miss it. Roxy ads were
minimal (The Herald 9 May 1931). As in the street, the ads for the Melba and Britannia were always side-by-side. (The Herald 1 Dec. 1930).
40 2005 CINEMARECORD